Exploring Everything About Brands Trend Jacking on TikTok
TikTok is a breeding ground for brands. The trends and challenges on TikTok are helpful extensively for brands to amplify their reach. With TikTok’s diverse features, brands can experience exponential growth. Every year, new strategies and techniques for growth are developed. Trendjacking is one such newly coined term. It is one of the oldest ways, yet the term is new. Use this article to educate yourself all about trendjacking on TikTok.
Everything About Brands Trend Jacking on TikTok
Trendjacking can be anything from simple to gaudy. With the right strategies, trendjacking can increase followers and bring in traffic. At the end of this article, several examples of trendjacking are given. Note down those brands and check out their TikTok profile using a TikTok viewer. Then, you will get to know the potential advantages of trendjacking on TikTok. In this article, we will discuss the following essential details about trend jacking.
- What is trendjacking?
- Why is trendjacking useful on TikTok?
- Steps to trend jack
- How to find the right trend to jack?
- Mistakes to avoid
- Example of brand trend jacking on TikTok
What is Trend Jacking?
Trendjacking is the practice of inserting a brand’s message or opinion into a trending conversation. Joining a trend and creating content that associates the brand’s goals and the trend is how trendjacking is done. Trendjacking is done by major brands that depend on social media marketing. When it comes to boosting visibility through social media marketing, trendjacking plays a great role.
Why is Trendjacking Useful on TikTok?
Trend jacking on TikTok helps brands stay in touch with the evolution of TikTok trends, helping them stay current and relevant. Audience preferences could be understood. Also, the content can be aligned with TikTok’s audience preferences. Participating in the right trends, using popular hashtags, and making videos for the trending audio are different ways for a brand to trendjack.
Steps to Trend Jack:
Trendjacking needs careful scrutiny and implementation. Not every trend can be trendjacked. Choosing the wrong trend can make a brand sound fake and reduce its reputation. Here are the essential steps to trend jack:
- Choose the right trend: Only choosing the right trends can help brands go viral on TikTok. Analyze the trends that align with the brand’s tone and goals and choose such trends to trendjack.
- Pick a format: The three popular formats of inserting your opinion in a trend are conversation, meme, or a reaction. Experiment with the formats and choose the right one.
- Engagement: Through trend jacking, start conversations. Participating in the trends expresses camaraderie and helps brands elevate credibility.
How to Find the Right Trend to Jack?
Relevance is highly important while trendjacking. Blindly jumping on a hot topic is not recommended. It may lead you to sound foreign. Not all trends will work for every brand or audience. Forceful trendjacking confuses the audience and makes you sound unrealistic. This reduces credibility and reverses the positive effect gained by successful trendjacking. Choose trends that align with your brand’s goal. For example, a skincare brand may choose trends openly about body positivity and oppose racism. But it cannot indulge in political affairs. Likewise, a restaurant chain can endorse happy living by eating desired food.
Mistakes To Avoid:
Here are the common mistakes made by TikTok creators and brands while tracking. Kindly be careful and avoid these mistakes.
- Do not forget to set boundaries
- Do not blindly jump on trends
- Beware of hypocrisy
- Choose your words
- Do not forget to Customize
Also, do not forget to monitor your metrics after every trendjacking. Before trend jacking, you can cull out famous accounts that have trend-jacked similar trends and analyze their metrics. Use a TikTok profile viewer to analyze and find out the success rate of this strategy and boost your online presence.
Example of Brand Trend Jacking on TikTok:
Here are a few examples of famous brands trend jacking:
Garnier: #GarnierGreenTie – Garnier partnered with TikTok creators to showcase their sustainable packaging by trendjacking the “Green Tie” challenge, encouraging users to share eco-friendly habits.
McDonald’s: #BigMacChallenge – McDonald’s trendjacked a popular dance challenge and encouraged users to showcase their Big Mac-themed dance moves.
Lays: #LaysWavez – Lays trendjacked a popular TikTok wave challenge, encouraging users to share their wave dance moves with Lay’s chips.
Dove: #DoveSelfEsteem – Dove trendjacked the “Flip the Script” challenge, encouraging users to share their own stories of self-acceptance and body positivity.
KFC: #KFCDance – KFC trendjacked a popular TikTok dance challenge, encouraging users to share chicken-themed dance moves.
Wrapping Up:
Trend jacking on TikTok has been practiced for a long time, but the term has only recently gained traction. Only the brands that have outwardly participated have become successful. TikTok needs brands to be expressive and authentic. With trendjacking, brands can be very expressive and authentic, thus making them successful. Use the knowledge imparted by this article and elevate your brand’s visibility.
